👤 About
Ca Tran is a multidisciplinary designer with more than nine years of experience across graphic and digital design, creative direction, design direction and art direction. His practice spans brand identity, advertising, web, packaging, editorial, digital art and motion graphics.
He leads projects from strategy and concept through to execution, combining visual storytelling with usability and purposeful impact. His experience includes agency and in-house environments in Australia and Vietnam, as well as work for global clients across diverse industries.
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🏆 Recognition
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Ranked among Vietnam’s Top 7 individual creatives in Campaign Brief Asia’s 2021 Creative Rankings, based on award-winning performance at leading global and regional award shows over the preceding two years.
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💼 Relevant Work Experience
2016–Present
Founder & Multidisciplinary Designer
Ca Tran Design · Independent Design Practice
Sydney, Australia · International
- Lead an independent multidisciplinary design practice delivering creative strategy, brand identity, digital design and art direction for Australian and international clients.
- Manage projects from research and concept development through visual execution, presentation and final delivery.
- Collaborate directly with clients and partners across different industries and locations, translating strategic objectives into coherent visual systems.
- Operate the practice alongside agency, in-house and postgraduate work.
- Selected projects
2021–2022
Creative Lead
Muadee by HDBank · Fintech Product
Ho Chi Minh City, Vietnam
- Developed the product name, brand identity and brand guidelines from the ground up.
- Collaborated with the Product team, conducted UX research and created UI designs for the app and responsive website.
- Created digital campaigns, EDMs and social media assets that boosted engagement and brand visibility.
- Led hands-on creative and design execution across branding, marketing and product assets.
- Drove a significant increase in social media traffic and contributed to approximately 50,000 app downloads in the first year.
2020–2021
Senior Graphic Designer
Hypeasia · Hospitality Group
Ho Chi Minh City, Vietnam
- Designed branding assets for luxury hospitality venues, including nightclubs and fusion restaurants.
- Produced packaging, menus and social media content to enhance brand awareness and engagement.
- Delivered creative direction across print, digital, motion graphics and promotional materials for events and campaigns.
- Collaborated with marketing to produce visuals that boosted campaign performance and venue attendance.
- Brands & Venues
2017–2020
Senior Creative Designer / Creative Designer
Dentsu Redder · Advertising Agency
Leading Vietnamese creative agency within the global Dentsu network
Ho Chi Minh City, Vietnam
- Developed creative and visual concepts, providing art and design direction for integrated campaigns across major regional and global brands.
- Led hands-on visual execution across key visuals, brand identities, packaging, OOH, social media, digital content and television commercials.
- Produced multimedia campaign content spanning graphic design, motion design, video editing, VFX and sound design.
- Provided on-set art direction and creative production supervision, guiding talent and collaborating with directors, production houses and external partners to execute the approved visual direction.
- Oversaw visual quality from pre-production through post-production, ensuring creative consistency across campaign assets and channels.
- Developed strategic creative pitches and visual presentations that helped secure major client projects.
- Mentored three junior designers, providing creative guidance, technical feedback and quality assurance.
- Selected projects & awards
2016
Digital & Graphic Designer
Darlo Group · Education Services
Melbourne, Australia
- Improved website UX, accessibility and SEO on WordPress, increasing traffic and engagement.
- Designed UX/UI for Darlo & RMIT e-learning project to enhance the student experience.
- Created marketing materials including brochures, flyers, reports, infographics and email marketing campaigns.
- Led the company's brand redesign across digital and print.
- Selected projects
2016
Graphic Designer
Blick Creative · Design Studio
Melbourne, Australia
- Worked with not-for-profit clients including Berry Street Victoria and Spiritual Health Victoria.
- Created brand identities, annual reports, website designs, campaign key visuals and posters for digital and print.
- Ensured designs aligned with accessibility standards and effectively communicated client values.
- Selected brands
🧰 Additional Work Experience
🎓 Education